A.I. and Machine Learning
Nike's employee landscape contains dozens of personas, representing a diverse range of roles, priorities, and backgrounds. Rather than designing for a few types of roles, we chose to use A.I. and Machine Learning to customize the content on an individual basis without making them hunt for it. Where human managed experiences often grow out of date, lose quality, and become more expensive to manage over time, A.I. enables the Platform to become smarter, stronger, and more self-aware.
In addition to contextually managed content, we created a natural language chat A.I. that allows employees to quickly accomplish tasks such as booking a meeting room, finding the fastest way to an office, or asking where the nearest place on campus is to get a taco.
Accessible on-the-go or in the office
Because accessibility was priority, we chose to create a responsive website rather than relying on native mobile apps. This allows employees to access information at their desk or while traveling between meetings. Native dictation can be used on mobile devices while on-the-go.
How it works
NikeBot uses the same technology that powers Amazon's Alexa to bring A.I. concierge services to the Nike WD+C app. A custom service uses machine learning to track users' behavior and connect to a myriad of external services.