Cengage knew they wanted a companion app but were unsure of what it should be. The first step was to gather information via interviews with college students from various institutions to gain insight on current study behavior and how students are engaging with digital devices in the context of coursework. Luckily, we were in Boston and universities were in no short supply.
Findings were presented to the client and refined to produce a list of feature for a MVP (minimal viable product). From there a high level app map was developed to gain consensus on flow, functional requirements, and design priority.